About Trendy Beauty

Trendy Beauty is a prestige cosmetics brand that embraces minimalism, efficacy, and modern sophistication.

Our creations are designed to help you craft professional and distinctive makeup looks that honor your authentic beauty while expressing your unique individuality.

Skincare-first. Less but better made for Asia.

Our philosophi

Trendy Beauty embraces the philosophy “Makeup Should Be Effortless”. We are dedicated to creating a beauty experience that is both simple and sustainable.

Our safe, effective, and minimalist products empower you to shine every day without compromise—expressing your individuality with confidence and comfort in every moment.

our founders

Trendy Beauty was founded by Vietnam’s leading Makeup Artist and Hair Stylist duo, Quân Nguyễn and Pu Lê.

Each product is a true expression of their passion and expertise, distilled from over 15 years of experience in the Makeup & Hair industry. Having accompanied countless clients, artists, and celebrities through their most radiant moments on prestigious stages in Vietnam and worldwide, Trendy Beauty embodies artistry, dedication, and excellence in every creation.

Our vision

Trendy Beauty aspires to become Asia’s leading holistic beauty brand—pioneering a minimalist yet professional approach that inspires the young generation to express their unique style with ease, safety, and sustainability.

Our mission

The mission of Trendy Beauty is to redefine the concept of beauty through products that are professional yet safe, simple, and easy to use. Each creation reflects the spirit of a modern lifestyle—nurturing beauty from within and empowering you to shine with confidence in your own unique way.

Inspired

By you

At Trendy Beauty, we never create in isolation—every product is inspired by real conversations, genuine experiences, and the desires of our community.

We grow with you—listening, understanding, and continuously evolving to make your beauty journey more fulfilling.